here to given us the true story is veteran retail analyst dana. good morning. >> good morning. >> here we are again. how is this all going to shape up? >> i think it was a very long season from black friday until christmas, 32 days. week one, week four were the strongest weeks. how it's going to shape up it will be a lone single-didn't increase. that's what it feels like. retails did not have a lot of inventory, so consumers when they were out there had to buy what they saw. >> so it sounds like you're saying mediocre. >> it should have been better. the theme is it should have been a better christmas than it was. >> do you think the fiscal cliff played into it and how so? >> i think it was a lot of things. the uncertainty, the tragedy in connecticut, hurricane sandy and everyone replenishing their home item. where was the good news. >> i have a hard time with somebody deciding between a toy or something else a grandmother says, oh, well it's the fiscal cliff. how much does that play into consumer spending? >> what we saw is walmart's ceo come into